1	Readers’ Advisory Online for All Ages MLA October 8, 2004 Ann Melrose and Sharon McGlinn
2	Hennepin County Library Serves suburban area outside Minneapolis 26 libraries, the eLibrary, Outreach Services, and the Children’s Readmobile 11.5 million circs 4.3 million hits on website (2.4 million remote) 2003 Statistics
3	eLibrary Staff Manager 1.0 Web Administrator 1.0 Web Development Librarian .5 Adult Services Librarian .5 Reference Services Librarian .5 Youth Services Librarians (2) .8 Maintenance and projects 1.0
4	Behind the Web Pages Software Access (Microsoft) Homesite 5 (Macromedia) Cold Fusion MX (Macromedia) DigiChat (DigiChat) Technical Expertise
5	Readers’ Advisory Online at HCL Birth to Six KidLinks TeenLinks Books & Reading
6	Youth Services Readers’ Advisory Why Online? Encourage reading by youth Invite youth participation in reading activities Distribute Youth Services librarians’ RA knowledge and book lists Provide online RA help for all HCL librarians
7	Birth to Six Book Lists Cover art Link to catalog Annotations Print or email options www.hclib.org/BirthTo6
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14	KidLinks Book Lists – Good Reads Book Reviews by kids KidMail summer newsletter www.hclib.org/kid
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24	Book Reviews Behind the Web Pages Web user writes review Review goes to database Librarian monitors database Daily Monday through Friday Checks author/title accuracy Adds cover art (ISBN), catalog link, call number, series info Librarian approves review Review goes live on web page www.hclib.org/kid
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27	TeenLinks Book Lists – Staff favorites Book Lists – Teens pick Book Reviews by Teens Teen Read Month Book Blog www.hclib.org/teens
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33	Youth Book List Teams Who creates book lists? Youth Services teams When are book lists updated? Annually by June 1 As needed during year How are book lists updated? Web tools Used at staff workstations
34	Book Lists Behind the Web Pages Staff creates book list using My List tool in iPAC Catalog Staff transfers book list to database using an HCL Perl script Staff uses a web form to edit book list in database Book list displays in correct framework using Cold Fusion code
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39	Adult Readers’ Advisory Why Online? Meet “self-serve” fiction needs Build online community Create RA resources for staff Facilitate sharing of staff RA expertise within library system
40	Book Lists for Adults New and forthcoming Bestsellers and award winners Media book clubs HCL suggested reading lists If You Like… (searchable database) Reader Reviews www.hclib.org
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52	Book Clubs Readers Online Book Group LISTSERV mailing list Monthly featured title with web page December: Favorites from the year Resource page for book groups Great Books for Discussion feature www.hclib.org/pub/books/OnlineBookDisc.cfm
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57	Author Programs Chats DigiChat Youth and adult authors Audience? Author! Author! Online Monthly feature Online interview Drawing for books
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61	Other Online Events Hot Reads Weekly drawings Book lists promoted Fun feature National Poetry Month Book lists Library events Sound recording of featured poet
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65	Ravenous Readers eNews Monthly email newsletter Highlights for readers New book lists Events and classes Book club news
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69	Ask a Librarian Live chat and email Not marketed specifically as RA Significant number of questions RA for adults, teens, kids School and leisure reading RA tools online very helpful to staff
70	Evaluation Statistics Feedback from public and staff Successes and challenges What’s next?
71	Thank you! Readers’ Advisory Online for All Ages Ann Melrose Youth Services Librarian amelrose@hclib.org 952.847.8529 Sharon Hilts McGlinn Adult Services Librarian smcglinn@hclib.org 952.847.8527 Hennepin County Library Extranet www.hclib.org/extranet