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Word craft : the art of turning little words into big business
Frankel, Alex.
Adult Nonfiction HF6161.B4 F73 2004
| Contents | Page |
|---|
| 1 - Hunting Words | p. 1 |
| 2 - Camouflage and Code Names | p. 35 |
| 3 - BlackBerry: Sending a Quick Message | p. 46 |
| 4 - Maverick Thinking | p. 77 |
| 5 - Accenture Adapts to the Future | p. 84 |
| 6 - Into the Vernacular | p. 118 |
| 7 - Love Is the Drug | p. 125 |
| 8 - Getting the Word Out | p. 165 |
| 9 - Stories | p. 180 |
| 10 - Futurecasting | p. 187 |
| 11 - Summing Up | p. 215 |
| Notes | p. 219 |
| Acknowledgments | p. 231 |
| Index | p. 233 |
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