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Word craft : the art of turning little words into big business
Frankel, Alex.
Adult Nonfiction HF6161.B4 F73 2004

Comments  Summary  Contents  Excerpt

ContentsPage
1 - Hunting Wordsp. 1
2 - Camouflage and Code Namesp. 35
3 - BlackBerry: Sending a Quick Messagep. 46
4 - Maverick Thinkingp. 77
5 - Accenture Adapts to the Futurep. 84
6 - Into the Vernacularp. 118
7 - Love Is the Drugp. 125
8 - Getting the Word Outp. 165
9 - Storiesp. 180
10 - Futurecastingp. 187
11 - Summing Upp. 215
Notesp. 219
Acknowledgmentsp. 231
Indexp. 233


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