Hennepin County Library - bookspace - Comment: The origin of brands : discover the natural laws of product innovation and busin

my comments > comment: the origin of brands : discover the natural laws of product innovation and busin

Share your comments

Contents	Page
Introduction	p. ix
Chapter 1 - The Great Tree of Life	p. 1
Chapter 2 - Predicting the Future	p. 9
Chapter 3 - Divide and Conquer	p. 17
Chapter 4 - Gradual Change vs. Divergence	p. 27
Chapter 5 - The Curse of the Clock Radio	p. 39
Chapter 6 - Swiss Army Knife Thinking	p. 53
Chapter 7 - Bad Ideas Never Die	p. 77
Chapter 8 - The Great Tree of High-Tech Brands	p. 89
Chapter 9 - The Great Tree of Low-Tech Brands	p. 117
Chapter 10 - The Mystery of the Missing Links	p. 151
Chapter 11 - Survival of the Firstest	p. 161
Chapter 12 - Survival of the Secondest	p. 185
Chapter 13 - The Power of Pruning	p. 205
Chapter 14 - Creating a Category	p. 227
Chapter 15 - Establishing an Enemy	p. 257
Chapter 16 - Launching the Brand	p. 267
Chapter 17 - Wrapping Things Up	p. 285
Index	p. 297

Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?

Question about returns, requests or other account details?

Add a Comment

Find this title in the Library Catalog

more titles about