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Got game : how the gamer generation is reshaping business forever
Beck, John C.
Adult Nonfiction GV1469.3 .B43 2004

Comments  Summary  Contents  Reviews  Author Notes

ContentsPage
Acknowledgmentsp. ix
Introduction: Planet of the Rotting Minds? How Video Games Forged the Next Baby Boomp. 1
Chapter 1 - Space Invader: How Games Became So Important Without the Rest of Us Noticingp. 27
Chapter 2 - Sex, Violence, and Stereotypes: What We Worry About in Games...and Why We Don't Need top. 47
Chapter 3 - Not the Real World: How the Experience of Gaming Differs from Just About Everything Else...and Why That Makes Gamers Differentp. 59
Chapter 4 - Want 'Tude With That? How Gamers' Values and Skills Shape Their Professional Performancep. 77
Chapter 5 - Play Nice: After All That Time Alone, Can Gamers Be Great Team Players?p. 109
Chapter 6 - Win or Go Home: How Video Games Built ROI into This Generation's DNAp. 133
Chapter 7 - Gamers On Top: What To Expect From Gamers as Executivesp. 153
Chapter 8 - Press Start to Continue: What's Next For Gamers-and Us?p. 173
Appendixp. 181
Notesp. 187
Indexp. 193
About the Authorsp. 201


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