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Brewing up a business : adventures in entrepreneurship from the founder of Dogfi
Calagione, Sam
Adult Nonfiction 338.76634 C
| Contents | Page |
|---|
| Foreword | |
| Preface | |
| Acknowledgments | |
| Chapter 1 - The Unconventional Beginnings of an Entrepreneur | |
| Chapter 2 - Business From the Inside Out | |
| Chapter 3 - Keeping Your Balance | |
| Chapter 4 - Creating A Business Offering | |
| Chapter 5 - Crafting A Brand in a Cookiecutter World | |
| Chapter 6 - Marketing On a Small-Business Budget | |
| Chapter 7 - Publicity Stunts (Are Poorly Named) | |
| Chapter 8 - Stalking The Killer APP | |
| Chapter 9 - Selling Distinction, Specialization, And Variety | |
| Chapter 10 - Cash Is King (Well, Sort Of) | |
| Chapter 11 - Leadership | |
| Chapter 12 - Effectively Managing Employees | |
| Chapter 13 - Working Toward Irrelevance | |
| Chapter 14 - To Small-Business Success | |
| Index | |
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