Adult Nonfiction HD9397.D644 C35 2005
Summary: Brewing Up a Business is an entertaining, enlightening first-person account of author Sam CalagioneÃ¢ÂÂ²s nontraditional success as an entrepreneur. Starting out with a home brewing kit cobbled together from used kegs, Calagione turned his entrepreneurial dream into a reality. Relying on unique brews, lots of loving technique, and hard work, Calagione built Dogfish Head Craft Beer into AmericaÃ¢ÂÂ²s fastest growing brewery. Without the benefit of an advertising budget, Dogfish went from a tiny operation in Delaware to one of the countryÃ¢ÂÂ²s most popular craft breweries, distributed in 29 states and four countries. As revenues grow at lightning speed-an increase of 105 percent in 2003-DogfishÃ¢ÂÂ²s success is the result of dreaming big, working hard, and thinking unconventionally. With real lessons on entrepreneurship and success from a real entrepreneur, as well as practical ideas on nontraditional marketing, this is a business story that will open readersÃ¢ÂÂ² eyes to the unquantifiable benefits of thinking differently.
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