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The search : how Google and its rivals rewrote the rules of business and transfo
Battelle, John
Adult Nonfiction HD9696.8.U64 G663 2005
| Contents | Page |
|---|
| 1 - The Database of Intentions | p. 1 |
| 2 - Who, What, Where, Why, When, and How (Much) | p. 19 |
| 3 - Search Before Google | p. 39 |
| 4 - Google Is Born | p. 65 |
| 5 - A Billion Dollars, One Nickel at a Time: The Internet Gets a New Business Model | p. 95 |
| 6 - Google 2000-2004: Zero to $3 Billion in Five Years | p. 123 |
| 7 - The Search Economy | p. 153 |
| 8 - Search, Privacy, Government, and Evil | p. 189 |
| 9 - Google Goes Public | p. 211 |
| 10 - Google Today, Google Tomorrow | p. 229 |
| 11 - Perfect Search | p. 251 |
| Epilogue | p. 281 |
| Acknowledgments | p. 285 |
| Notes | p. 289 |
| Index | p. 301 |
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