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The search : how Google and its rivals rewrote the rules of business and transfo
John Battelle
Adult Nonfiction HD9696.8.U64 G663 2005

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From Publishers' Weekly:

Rather than write a book strictly about the rise of Google as a business, technology journalist Battelle targets his research on the concept of Internet search, beginning the book with a discussion of an abstract idea he terms the ?Database of Intentions,? defined as the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture. Though most of the book is devoted to the search engine giant (which Battelle reports corners 51 percent of the search engine market), the author also includes chapters on ?Search, Before Google? and the ?Who, What, Where, Why, When. And How (much)? of search. Battelle is at his best when describing the creation of Google, especially through the yin-yang personalities of its founders, Larry Page and Sergey Brin, and in describing the company?s culture. Though Battelle?s descriptions of Internet search technology can get too technical for readers without a computer science background, the book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture. (Sept.) Copyright 2005 Reed Business Information.

From Library Journal:

Wired cofounder and Industry Standard founder Battelle has written a history of the search engine giant Google that attempts to place the phenomenon of Internet searching within the broader context of society and culture. If the "Database of Intentions" sounds like a kind of high-tech holy grail, you're getting warm. This is Battelle's terminology for the totality of Internet searching that reveals to us as a culture (not to mention to marketers) who we are and how we think and feel. The tale of Google's humble beginnings in a Stanford dorm room and eventual domination of the search landscape is an interesting enough story in itself. But it becomes fascinating against the backdrop of geeky entrepreneurs and their fledgling companies waging battles of ideas and ideals. Along the way, Battelle skillfully examines ethical and political issues of search-personal privacy being a big one. The implications of search as a cultural marker and what its future might hold make this a thought-provoking work with relevance beyond business and technology. Recommended for public and academic library business collections.-Carol J. Elsen, Univ. of Wisconsin, Whitewater (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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