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Naked conversations : how blogs are changing the way businesses talk with custom
Scoble, Robert
Adult Nonfiction TK5105.8884 .S26 2006

Comments  Summary  Contents  Reviews  Author Notes

ContentsPage
Forewordp. xi
Introduction: Of Bloggers and Blacksmithsp. 1
I - What's Happeningp. 7
1 - Souls of the Borgp. 9
2 - Everything Never Changesp. 23
3 - Word of Mouth on Steroidsp. 31
4 - Direct Accessp. 47
5 - Little Companies, Long Reachp. 63
6 - Consultants Who Get Itp. 83
7 - Survival of the Publicistsp. 99
8 - Blogs and National Culturesp. 115
9 - Thorns in the Rosesp. 133
II - Blogging Wrong & Rightp. 147
10 - Doing It Wrongp. 149
11 - Doing It Rightp. 169
12 - How to Not Get Doocedp. 181
13 - Blogging in a Crisisp. 197
III - The Big Picturep. 209
14 - Emerging Technologyp. 211
15 - The Conversational Erap. 227
Acknowledgmentsp. 233
Name Indexp. 239
Subject Indexp. 247


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