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Naked conversations : how blogs are changing the way businesses talk with custom
Scoble, Robert
Adult Nonfiction 659.2028 S
| Contents | Page |
|---|
| Foreword | p. xi |
| Introduction: Of Bloggers and Blacksmiths | p. 1 |
| I - What's Happening | p. 7 |
| 1 - Souls of the Borg | p. 9 |
| 2 - Everything Never Changes | p. 23 |
| 3 - Word of Mouth on Steroids | p. 31 |
| 4 - Direct Access | p. 47 |
| 5 - Little Companies, Long Reach | p. 63 |
| 6 - Consultants Who Get It | p. 83 |
| 7 - Survival of the Publicists | p. 99 |
| 8 - Blogs and National Cultures | p. 115 |
| 9 - Thorns in the Roses | p. 133 |
| II - Blogging Wrong & Right | p. 147 |
| 10 - Doing It Wrong | p. 149 |
| 11 - Doing It Right | p. 169 |
| 12 - How to Not Get Dooced | p. 181 |
| 13 - Blogging in a Crisis | p. 197 |
| III - The Big Picture | p. 209 |
| 14 - Emerging Technology | p. 211 |
| 15 - The Conversational Era | p. 227 |
| Acknowledgments | p. 233 |
| Name Index | p. 239 |
| Subject Index | p. 247 |
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