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Mindless eating : why we eat more than we think
Brian Wansink
Adult Nonfiction RC552.C65 W36 2006

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ContentsPage
Introduction: The Science of Snackingp. 1
1 - The Mindless Marginp. 15
Stale Popcorn and Frail Willpower
As Fine as North Dakota Wine
The Dieter's Dilemma
The Mindless Margin
2 - The Forgotten Foodp. 36
The Prison Pounds Mystery
We Believe Our Eyes, Not Our Stomach
Eye It, Dish It, Eat It
The Bottomless Soup Bowl
People-Size or Meal-Size?
3 - Surveying the Tablescapep. 57
King-Size Packages and the Power of Norms
Drinking Glass Illusions
Big Plates, Big Spoons, Big Servings
The Super Bowl Intelligentsia
The Temptation of Variety
4 - The Hidden Persuaders Around Usp. 77
The "See-Food" Trap
Convenience: Would You Walk a Mile for a Caramel?
The Curse of the Warehouse Club
5 - Mindless Eating Scriptsp. 94
Family, Friends, and Fat
Eating Scripts of the Manly Man
All-You-Can-Eat Television
Slow Italian and Fast Chinese
Follow Your Nose
Check the Weather Forecast
6 - The Name Gamep. 118
Eating in the Dark
They Call the Jell-O Yellow
Menu Magic
Brand-Name Psychosis
Do Sweetbreads Taste Like Coffee Cake?
7 - In the Mood for Comfort Foodp. 139
Comfort Foods and Comfort Moods
The Conditioning of Comfort
Fifty Years from the Front
Do You Save the Best for Last?
8 - Nutritional Gatekeepersp. 162
The Nutritional Gatekeeper and the Good Cook Next Door
Food Inheritance: Like Mother, Like Daughter
Food Conditioning and the Popeye Project
Setting Serving-Size Habits for Life
9 - Fast-Food Feverp. 180
The Variety and Convenience of Having It Our Way
The McSubway Study and Information Illusions
Do Low-Fat Labels Make Us Fat?
Health Halos and Nutrition Labels
What Serving Size?
De-Marketing Obesity and De-Supersizing
21st Century Marketing
10 - Mindlessly Eating Betterp. 208
The Modest Goal of Better Eating
Reengineering Your Mindless Margin
The Power of Three
The Tyranny of the Moment
The First Step Toward Home
Appendix A - Comparing Popular Dietsp. 221
Appendix B - Defusing Your Diet Danger Zonesp. 225
Notesp. 235
Acknowledgmentsp. 266
Indexp. 269


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