bookspacePhoto of readermy comments
 home > bookspace > my comments > comment: thank you for arguing : what aristotle, lincoln, and homer simpson can teach us
Subscribe via RSS 
Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us
Jay Heinrichs
Adult Nonfiction P301.5.P47 H45 2007

Comments  Summary  Excerpt  Reviews  Author Notes

From Publishers' Weekly:

Magazine executive Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and definitions. Heinrichs describes, in "Control the Tense," Aristotle's favorite type of rhetoric, the deliberative, pragmatic argument that, rather than bogging down on past offenses, promises a future payoff, e.g., a victim of office backstabbing can refocus the issues on future choices: "How is blaming me going to help us get the next contract?" To illustrate "Control the mood," Heinrichs relates Daniel Webster's successful rhetorical flourish in a murder case: he narrated the horrific murder by following Cicero's dictum that when one argue emotionally, one should speak simply and show great self-control. Readers who want to terrify underlings into submission will learn from Heinrichs that speaking softly while letting your eyes betray cold fury does the trick handily. Thomas Jefferson illustrates Heinrichs's dictum "Gain the high ground"; keenly aware of an audience's common beliefs and values, Jefferson used a rhetorical commonplace (all people are created equal) to launch the Declaration of Independence. (Feb. 27) (c) Copyright PWxyz, LLC. All rights reserved


Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?

Question about returns, requests or other account details?
 Add a Comment
Submission Guidelines

Find this title in the Library Catalog
Find this title in the Library Catalog


more titles about

recent comments
hcl mobile app
hclib
mobile
app
Facebook Twitter Tumblr YouTube Vimeo Flickr Federal Depository Library Federal
Depository
Library
Hennepin County Government Hennepin
County
Government
© 2014  Hennepin County Library12601 Ridgedale Drive, Minnetonka, MN 55305 Comments and Feedback    |    RSS