bookspacePhoto of readermy comments
 home > bookspace > my comments > comment: punk marketing : get off your ass and join the revolution /
Subscribe via RSS 
Punk marketing : get off your ass and join the revolution
Laermer, Richard
Adult Nonfiction HF5415 .L253 2007

Comments  Summary  Contents  Excerpt  Reviews

Acknowledgmentsp. ix
First Wordsp. xi
Authors' Note of Pure Promotionp. xiii
Prologue: Welcome to the Revolution: Don't Blame Us, Just Thank Usp. xv
Chapter 1 - The Punk Marketing Manifesto: You Read-We Make Your Life Betterp. 1
Chapter 2 - Kill the Middlemen: Do So before They Kill Youp. 19
Chapter 3 - Brand Not Bland: How to Stand Out so You Are "The Chosen"p. 41
Chapter 4 - Who's Eating Your Lunch?: Make Them Spit It Outp. 59
Chapter 5 - The Sell Phone: Use and Abuse of the Cell Phone for Marketingp. 77
Chapter 6 - The Captive Consumer: Callous Corporations Con Customersp. 93
Chapter 7 - Now It's Story Time: The Art of Making a Case through Storytellingp. 109
Chapter 8 - Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Timep. 121
Chapter 9 - Lies Lies Lies: The Truth about Truth: And Factoids about Factsp. 135
Chapter 10 - As Seen on TV: Place It, Baby, Place Itp. 149
Chapter 11 - At Last, a Job in Hollywood!: You Are the Contentp. 167
Chapter 12 - Game On: No One Is a Loserp. 177
Chapter 13 - It's More Than Just Us: Hard as That Is to Believep. 195
Who Are Your Leaders?p. 212
Notesp. 214
Indexp. 217
Final Wordsp. 226

Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?

Question about returns, requests or other account details?
 Add a Comment
Submission Guidelines

Find this title in the Library Catalog
Find this title in the Library Catalog

more titles about

recent comments
hcl mobile app
Facebook Twitter Tumblr YouTube Vimeo Flickr Federal Depository Library Federal
Hennepin County Government Hennepin
© 2014  Hennepin County Library12601 Ridgedale Drive, Minnetonka, MN 55305 Comments and Feedback    |    RSS