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Punk marketing : get off your ass and join the revolution
Laermer, Richard
Adult Nonfiction HF5415 .L253 2007
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| Contents | Page |
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| Acknowledgments | p. ix |
| First Words | p. xi |
| Authors' Note of Pure Promotion | p. xiii |
| Prologue: Welcome to the Revolution: Don't Blame Us, Just Thank Us | p. xv |
| Chapter 1 - The Punk Marketing Manifesto: You Read-We Make Your Life Better | p. 1 |
| Chapter 2 - Kill the Middlemen: Do So before They Kill You | p. 19 |
| Chapter 3 - Brand Not Bland: How to Stand Out so You Are "The Chosen" | p. 41 |
| Chapter 4 - Who's Eating Your Lunch?: Make Them Spit It Out | p. 59 |
| Chapter 5 - The Sell Phone: Use and Abuse of the Cell Phone for Marketing | p. 77 |
| Chapter 6 - The Captive Consumer: Callous Corporations Con Customers | p. 93 |
| Chapter 7 - Now It's Story Time: The Art of Making a Case through Storytelling | p. 109 |
| Chapter 8 - Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Time | p. 121 |
| Chapter 9 - Lies Lies Lies: The Truth about Truth: And Factoids about Facts | p. 135 |
| Chapter 10 - As Seen on TV: Place It, Baby, Place It | p. 149 |
| Chapter 11 - At Last, a Job in Hollywood!: You Are the Content | p. 167 |
| Chapter 12 - Game On: No One Is a Loser | p. 177 |
| Chapter 13 - It's More Than Just Us: Hard as That Is to Believe | p. 195 |
| Who Are Your Leaders? | p. 212 |
| Notes | p. 214 |
| Index | p. 217 |
| Final Words | p. 226 |
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