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Punk marketing : get off your ass and join the revolution
Laermer, Richard
Adult Nonfiction HF5415 .L253 2007

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Summary: This is a guide to revolutionising marketing practice to meet the demands of the most up-to-date technology and consumers. The chapters are short, punchy and funny - and can be read in any sequence, with actionable suggestions every few paragraphs. It includes case studies, sidebars and proven ideas from the best campaigners.


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