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Predictably irrational : the hidden forces that shape our decisions
Ariely, Dan
Adult Nonfiction 330 A
Ariely, Dan
Adult Nonfiction 330 A
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| Contents | Page |
|---|---|
| Introduction: How an Injury Led Me to Irrationality and to the Research Described Here | p. xi |
| Chapter 1 - The Truth about Relativity: Why Everything Is Relative-Even When It Shouldn't Be | p. 1 |
| Chapter 2 - The Fallacy of Supply and Demand: Why the Price of Pearls-and Everything Else-Is Up in the Air | p. 23 |
| Chapter 3 - The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing | p. 49 |
| Chapter 4 - The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them | p. 67 |
| Chapter 5 - The Influence of Arousal: Why Hot Is Much Hotter Than We Realize | p. 89 |
| Chapter 6 - The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do | p. 109 |
| Chapter 7 - The High Price of Ownership: Why We Overvalue What We Have | p. 127 |
| Chapter 8 - Keeping Doors Open: Why Options Distract Us from Our Main Objective | p. 139 |
| Chapter 9 - The Effect of Expectations: Why the Mind Gets What It Expects | p. 155 |
| Chapter 10 - The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't | p. 173 |
| Chapter 11 - The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It | p. 195 |
| Chapter 12 - The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest | p. 217 |
| Chapter 13 - Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches? | p. 231 |
| Thanks | p. 245 |
| List of Collaborators | p. 249 |
| Notes | p. 255 |
| Bibliography and Additional Readings | p. 259 |
| Index | p. 269 |
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