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Managing brand you : seven steps to creating your most successful self
Wilson, Jerry S.
Adult Nonfiction 650.1 W
| Contents | Page |
|---|
| Acknowledgments | p. ix |
| Introduction: What Branding Can Do for You | p. 1 |
| Chapter 1 - Who Am I and How Did I Get Here? | p. 33 |
| Step 1 - Do the Brand YOU Audit | |
| Chapter 2 - What Do I Stand for Today? | p. 57 |
| Step 2 - Assess Your Brand YOU Image | |
| Chapter 3 - What Do I Want to Stand For? | p. 75 |
| Step 3 - Determine Your Brand YOU Identity and Essence | |
| Chapter 4 - I Can Get There from Here! | p. 109 |
| Step 4 - Position Your New Brand YOU | |
| Chapter 5 - If It's to Be, It's Up to Me! | p. 153 |
| Step 5 - Set Your Brand YOU Goals | |
| Chapter 6 - I Can Build My Own Personal Roadmap on My Own Terms | p. 177 |
| Step 6 - Establish Your Brand YOU Strategies | |
| Chapter 7 - I Am Ready to Commit to My Action Plan | p. 197 |
| Step 7 - Implement, Monitor, and Adjust Your New Brand YOU | |
| Commencement | p. 217 |
| Glossary of Branding Terms | p. 219 |
| Index | p. 225 |
| About The Authors | p. 233 |
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