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Managing brand you : seven steps to creating your most successful self
Wilson, Jerry S.
Adult Nonfiction BF637.S8 W526 2008

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

Acknowledgmentsp. ix
Introduction: What Branding Can Do for Youp. 1
Chapter 1 - Who Am I and How Did I Get Here?p. 33
Step 1 - Do the Brand YOU Audit
Chapter 2 - What Do I Stand for Today?p. 57
Step 2 - Assess Your Brand YOU Image
Chapter 3 - What Do I Want to Stand For?p. 75
Step 3 - Determine Your Brand YOU Identity and Essence
Chapter 4 - I Can Get There from Here!p. 109
Step 4 - Position Your New Brand YOU
Chapter 5 - If It's to Be, It's Up to Me!p. 153
Step 5 - Set Your Brand YOU Goals
Chapter 6 - I Can Build My Own Personal Roadmap on My Own Termsp. 177
Step 6 - Establish Your Brand YOU Strategies
Chapter 7 - I Am Ready to Commit to My Action Planp. 197
Step 7 - Implement, Monitor, and Adjust Your New Brand YOU
Commencementp. 217
Glossary of Branding Termsp. 219
Indexp. 225
About The Authorsp. 233

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