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Groundswell : winning in a world transformed by social technologies
Li, Charlene.
Adult Nonfiction HC79.I55 L48 2008

Comments  Summary  Contents

ContentsPage
Introductionp. ix
Part 1 - Understanding the groundswell
1 - Why the groundswell-and why now?p. 3
2 - Jujitsu and the technologies of the groundswellp. 17
3 - The social technographics profilep. 39
Part 2 - Tapping the groundswell
4 - Strategies for tapping the groundswellp. 65
5 - Listening to the groundswellp. 77
6 - Talking with the groundswellp. 99
7 - Energizing the groundswellp. 129
8 - Helping the groundswell support itselfp. 153
9 - Embracing the groundswellp. 179
Part 3 - The groundswell transforms
10 - How connecting with the groundswell transforms your companyp. 197
11 - The groundswell inside your companyp. 215
12 - The future of the groundswellp. 233
Acknowledgmentsp. 243
Notesp. 247
Case Indexp. 265
Subject Indexp. 269
About the Authorsp. 283


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