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Free : the future of a radical price
Anderson, Chris
Adult Nonfiction HF5415 .A6197 2009
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| Contents | Page |
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| Prologue | p. 1 |
| 1 - The Birth of Free | p. 7 |
| What is Free? | |
| 2 - Free 101: A Short Course on a Most Misunderstood Word | p. 17 |
| 3 - The History of Free: Zero, Lunch, and the Enemies of Capitalism | p. 34 |
| 4 - The Psychology of Free: It Feels Good. Too Good? | p. 55 |
| Digital Free | |
| 5 - Too Cheap to Matter: The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable | p. 75 |
| 6 - "Information Wants to be Free": The History of a Phrase That Defined the Digital Age | p. 94 |
| 7 - Competing with Free: Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months | p. 101 |
| 8 - De-Monetization: Google and the Birth of a Twenty-First-Century Economic Model | p. 119 |
| 9 - The New Media Models: Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online | p. 135 |
| 10 - How Big is the Free Economy? There's More to It Than Just Dollars and Cents | p. 162 |
| Freeconomics and the Free World | |
| 11 - Econ ooo: How a Century-old Joke Became the Law of Digital Economics | p. 171 |
| 12 - Nonmonetary Economies: Where Money Doesn't Rule, What Does? | p. 180 |
| 13 - Waste is (Sometimes) Good: The Best Way to Exploit Abundance Is to Relinquish Control | p. 190 |
| 14 - Free World: China and Brazil Are the Frontiers of Free. What Can We Learn from Them? | p. 199 |
| 15 - Imagining Abundance: Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion | p. 208 |
| 16 - "You Get What You Pay For": And Other Doubts About Free | p. 215 |
| Coda: Free in a Time of Economic Crisis | p. 237 |
| Free Rules: The Ten Principles of Abundance Thinking | p. 241 |
| Freemium Tactics | p. 245 |
| Fifty Business Models Built on Free | p. 251 |
| Acknowledgments | p. 255 |
| Index | p. 261 |
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