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Media planning : a practical guide
Surmanek, Jim.
Adult Nonfiction HF5826.5.S86 1996

Comments  Summary  Contents

ContentsPage
Overview
Rating
HUT, PUT, and PUR
Share
Rating/HUT/Share
Gross Rating Points/Target Rating Points
Impressions
Reach
Frequency
Reach/Frequency/GRPs
Media Mix
Frequency Distribution
Effective Reach
Quintile Distribution
Index
Cost-per-Thousand (CPM)
Cost-per-Point (CPP)
Demography
Psychographics/ Clustering
Audience Composition
Magazine Audiences
Readers-per-Copy
Broadcast Dayparts
Geographic Areas
Major Media Forms
Sampling Error
How Much to Spend on Advertising
Media Objectives
Media Strategies
How to Present Media
Negotiating a Media Buy
Principles of Media Management


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