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Media planning : a practical guide
Surmanek, Jim.
Adult Nonfiction HF5826.5.S86 1996
| Contents | Page |
|---|
| Overview | |
| Rating | |
| HUT, PUT, and PUR | |
| Share | |
| Rating/HUT/Share | |
| Gross Rating Points/Target Rating Points | |
| Impressions | |
| Reach | |
| Frequency | |
| Reach/Frequency/GRPs | |
| Media Mix | |
| Frequency Distribution | |
| Effective Reach | |
| Quintile Distribution | |
| Index | |
| Cost-per-Thousand (CPM) | |
| Cost-per-Point (CPP) | |
| Demography | |
| Psychographics/ Clustering | |
| Audience Composition | |
| Magazine Audiences | |
| Readers-per-Copy | |
| Broadcast Dayparts | |
| Geographic Areas | |
| Major Media Forms | |
| Sampling Error | |
| How Much to Spend on Advertising | |
| Media Objectives | |
| Media Strategies | |
| How to Present Media | |
| Negotiating a Media Buy | |
| Principles of Media Management | |
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