bookspacePhoto of readermy comments
 home > bookspace > my comments > comment: why ireland never invaded america : an insightful, unique look at corporate stra
Subscribe via RSS 
Why Ireland never invaded America : an insightful, unique look at corporate stra
Cunneen, Conor.
Adult Nonfiction HD30.28 .C857 2005

Comments  Summary

Summary: At last, a book on corporate strategy which is both educational and entertaining. American Jake Boyd vacations in Ireland for seven days and meets his Irish cousin, Finbarr Kozlowski. Jake's six-year-old business is struggling. To Jake's surprise, his Irish cousin Finbarr happens to be a business guru and know-it-all who takes Jake through lessons on Vision, Branding and Brand Experience, Understanding your Market, Attitude, Innovation, and Business Execution. Entities referenced in a well-researched manner include Harley-Davidson, JetBlue, Starbucks, McDonald?s, Kmart, Lexus, Ryanair. The heavy-metal-loving Finbarr even references Motorhead, Metallica, U2 and Evel Knievel to get his messages across. Innovative or unique business concepts Finbarr discusses include VIP products (Innovation), Genchi Genbutsu (Consumer Insight), and The ER Factor ? Drivers of Corporate Health. (Business Execution).

Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?

Question about returns, requests or other account details?
 Add a Comment
Submission Guidelines

Find this title in the Library Catalog
Find this title in the Library Catalog

more titles about

recent comments
hcl mobile app
Facebook Twitter Tumblr YouTube Vimeo Flickr Federal Depository Library Federal
Hennepin County Government Hennepin
© 2014  Hennepin County Library12601 Ridgedale Drive, Minnetonka, MN 55305 Comments and Feedback    |    RSS