bookspacePhoto of readermy comments
 home > bookspace > my comments > comment: switch : how to change things when change is hard /
Subscribe via RSS 
Switch : how to change things when change is hard
Heath, Chip.
Adult Nonfiction BF637.C4 H43 2010

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

Summary: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellernbsp; Made to Stick . Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. Innbsp; Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:nbsp;nbsp; ●nbsp;nbsp;nbsp;nbsp; nbsp;The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ●nbsp;nbsp;nbsp;nbsp; nbsp;The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ●nbsp;nbsp;nbsp;nbsp; nbsp;The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service nbsp;nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchnbsp; shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


Question about returns, requests or other account details?
 Add a Comment
Submission Guidelines

Find this title in the Library Catalog
Find this title in the Library Catalog


more titles about

recent comments
hcl mobile app
hclib
mobile
app
Facebook Twitter Tumblr YouTube Vimeo Flickr Federal Depository Library Federal
Depository
Library
Hennepin County Government Hennepin
County
Government
© 2014  Hennepin County Library12601 Ridgedale Drive, Minnetonka, MN 55305 Comments and Feedback    |    RSS