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Analytics at work : smarter decisions, better results
Davenport, Thomas H.
Adult Nonfiction 658.4013 D 2010
| Contents | Page |
|---|
| Preface | p. vii |
| Acknowledgments | p. ix |
| 1 - What It Means to Put Analytics to Work | p. 1 |
| Part 1 - The Analytical DELTA | |
| 2 - Data: The Prerequisite for Everything Analytical | p. 23 |
| 3 - Enterprise: Integrating Across Organizational Silos | p. 45 |
| 4 - Leadership: The Deciding DELTA Factor | p. 57 |
| 5 - Targets: Picking Your Spots for Analytics | p. 73 |
| 6 - Analysts: Managing Scarce and Valuable Talent | p. 91 |
| Part 2 - Staying Analytical | |
| 7 - Embed Analytics m Business Processes | p. 121 |
| 8 - Build an Analytical Culture | p. 137 |
| 9 - Review Your Business Comprehensively | p. 149 |
| 10 - Meeting Challenges Along the Way | p. 161 |
| 11 - Toward More Analytical Decisions and Better Results | p. 175 |
| Appendix: The DELTA Transitions | p. 185 |
| Notes | p. 189 |
| Index | p. 197 |
| About the Authors | p. 213 |
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