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The invisible gorilla : and other ways our intuitions deceive us
Chabris, Christopher F.
Adult Nonfiction BF321 .C43 2010

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From Publishers' Weekly:

Professors of Psychology Chabris and Simons write about six everyday illusions of perception and thought, including the beliefs that: we pay attention more than we do, our memories are more detailed than they are, confident people are competent people, we know more than we actually do, and our brains have reserves of power that are easy to unlock. Through a host of studies, anecdotes, and logic, the authors debunk conventional wisdom about the workings of the mind and what "experts" really know (or don't). Presented almost as a response to Malcolm Gladwell's blink, the books pay special attention to "the illusion of knowledge" and the danger of basing decision-making, in areas such as investing, on short-term information; in the authors' view, careful analysis of assumed truths is preferred over quick, intuitive thinking. Chabris and Simons are not against intuition, "...but we don't think it should be exalted above analysis without good evidence that it is truly superior." (May) Copyright 2010 Reed Business Information.

From Library Journal:

Through a backdrop of amusing anecdotes and accounts of psychological experiments, Chabris and Simons-psychology professors and winners of the 2004 Nobel Prize in Psychology-paint a surprising picture of the everyday illusions that cause shifts in our sense of reality. The authors begin with an explanation of their famous "gorilla experiment," in which half the people asked to count passes among basketball players in a video missed the gorilla that appeared on the screen (available at, to illustrate our inability to notice obvious details. They then move on to shatter many preconceived notions regarding attention, memory, confidence, knowledge, cause, and potential. These false notions have an impact on decisions made in everyday life and can determine whether or not a witness is credible, a consumer informed, or a physician trusted. The authors simultaneously engage readers and authenticate their claims by providing mini-experiments in which readers can participate. VERDICT Full of humor and insight, this book is enlightening and entertaining. Highly recommended for psychology students and others wishing to establish a more realistic picture of their intuition. Readers beware: your perception of everyday occurrences will be forever altered.-Melissa Mallon, Univ. of Pittsburgh Johnstown, PA (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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