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The mesh : why the future of business is sharing
Gansky, Lisa
Adult Nonfiction HD9999.L4362 G35 2010
Gansky, Lisa
Adult Nonfiction HD9999.L4362 G35 2010
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| Contents | Page |
|---|---|
| Introduction | p. 1 |
| 1 - Getting to know the Mesh | p. 9 |
| Two parts data and a pinch of social | |
| better things, easily shared | |
| wear your mesh lenses | |
| my date with mini mucho | |
| welcome to the mesh buffet | |
| 2 - The Mesh Advantage | p. 33 |
| Network power, leveraged | |
| panning for gold, or meet my friend, the filter | |
| spice up your mesh with partners | |
| 3 - Mesh Design | p. 51 |
| Heirloom design, or the half-life of crap | |
| the welcome return of Mr./Ms. Fixit | |
| design is continuous and two-way | |
| impersonate nature wherever possible | |
| 4 - In with the Mesh | p. 61 |
| Why now? | |
| what gets measured gets managed | |
| hidden assets in what some call waste | |
| being dense is cool | |
| the value of your customers' footsteps, or how can I make you never go? | |
| 5 - In Mesh we Trust | p. 87 |
| Trust erosion, or sandbags and other customer-retention strategies | |
| trials, the first date all over again | |
| delight is contagious and so is its evil twin | |
| caution when cussing at customers | |
| 6 - The Mesh as Ecosystem | p. 107 |
| Meet you in the cloud | |
| find a niche and go stand there | |
| your customers are your customer's customers | |
| the rediscovery of how | |
| don't nap, adapt | |
| 7 - Open to the Mesh | p. 125 |
| And then there was a network, and it was open | |
| what's that you're hiding? | |
| open up and make good things happen faster | |
| expecting transparency | |
| early in, we all benefit-later on, I may want my toys back | |
| 8 - Mesh Inc. | p. 135 |
| Netflix says a movie dragon | |
| hit them where they thrive | |
| five flavors of the big mesh | |
| how to build a bigger box | |
| take a geek to lunch | |
| 9 - Seed Your Own Mesh | p. 149 |
| make the everyday better | |
| arrive early | |
| stay for the main meal | |
| define, refine, and scale | |
| leverage the ônow,ö grasshopper | |
| finally, give serendipity a big squeeze | |
| The Mesh Directory | p. 165 |
| A descriptive listing of over 1,000 Mesh ventures, in clothing, education, energy, finance, food and wine, gardening, health and fitness, real estate, technology, vacations, and many other categories. Plus selective case studies of Mesh enterprise | |
| Acknowledgments | p. 221 |
| The Mesh References | p. 223 |
| Index | p. 237 |
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