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The mesh : why the future of business is sharing
Gansky, Lisa
Adult Nonfiction HD9999.L4362 G35 2010

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

Introductionp. 1
1 - Getting to know the Meshp. 9
Two parts data and a pinch of social
better things, easily shared
wear your mesh lenses
my date with mini mucho
welcome to the mesh buffet
2 - The Mesh Advantagep. 33
Network power, leveraged
panning for gold, or meet my friend, the filter
spice up your mesh with partners
3 - Mesh Designp. 51
Heirloom design, or the half-life of crap
the welcome return of Mr./Ms. Fixit
design is continuous and two-way
impersonate nature wherever possible
4 - In with the Meshp. 61
Why now?
what gets measured gets managed
hidden assets in what some call waste
being dense is cool
the value of your customers' footsteps, or how can I make you never go?
5 - In Mesh we Trustp. 87
Trust erosion, or sandbags and other customer-retention strategies
trials, the first date all over again
delight is contagious and so is its evil twin
caution when cussing at customers
6 - The Mesh as Ecosystemp. 107
Meet you in the cloud
find a niche and go stand there
your customers are your customer's customers
the rediscovery of how
don't nap, adapt
7 - Open to the Meshp. 125
And then there was a network, and it was open
what's that you're hiding?
open up and make good things happen faster
expecting transparency
early in, we all benefit-later on, I may want my toys back
8 - Mesh Inc.p. 135
Netflix says a movie dragon
hit them where they thrive
five flavors of the big mesh
how to build a bigger box
take a geek to lunch
9 - Seed Your Own Meshp. 149
make the everyday better
arrive early
stay for the main meal
define, refine, and scale
leverage the ônow,ö grasshopper
finally, give serendipity a big squeeze
The Mesh Directoryp. 165
A descriptive listing of over 1,000 Mesh ventures, in clothing, education, energy, finance, food and wine, gardening, health and fitness, real estate, technology, vacations, and many other categories. Plus selective case studies of Mesh enterprise
Acknowledgmentsp. 221
The Mesh Referencesp. 223
Indexp. 237

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