bookspacePhoto of readermy comments
 home > bookspace > my comments > comment: mr. rosenblum dreams in english [sound recording] : [a novel] /
Subscribe via RSS 
Mr. Rosenblum dreams in English [sound recording] : [a novel]
Solomons, Natasha
Adult Fiction SOLOMON

Comments  Summary  Reviews  Author Notes

Summary: The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.


Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?

Question about returns, requests or other account details?
 Add a Comment
Submission Guidelines

Find this title in the Library Catalog
Find this title in the Library Catalog


related book list

more titles about

recent comments
hcl mobile app
hclib
mobile
app
Facebook Twitter Tumblr YouTube Vimeo Flickr Federal Depository Library Federal
Depository
Library
Hennepin County Government Hennepin
County
Government
© 2014  Hennepin County Library12601 Ridgedale Drive, Minnetonka, MN 55305 Comments and Feedback    |    RSS