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Obliquity : why our goals are best achieved indirectly
Kay, J. A.
Adult Nonfiction BF637.S8 K39 2011

Comments  Summary  Contents

ContentsPage
Prefacep. 1
Chapter 1 - Obliquity-Why Our Objectives Are Often Best Pursued Indirectlyp. 5
Part 1 - The Oblique World: How Obliquity Surrounds Us
Chapter 2 - Fulfillment-How the Happiest People Do Not Pursue Happinessp. 17
Chapter 3 - THe Profit-Seeking Paradox-How the Most Profitable Companies Are Not the Most Profit Orientedp. 24
Chapter 4 - The Art of the Deal-How the Wealthiest People Are Not the Most Materialisticp. 35
Chapter 5 - Objectives, Goals and Actions-How the Means Help Us Discover the Endp. 46
Chapter 6 - The Ubiquity of ObliquitY-How Obliquity Is Relevant to Many Aspects of Our Livesp. 53
Part 2 - The Need for Obliquity: Why We Often Can't Solve Problems Directly
Chapter 7 - Muddling Through-Why Oblique Approaches Succeedp. 67
Chapter 8 - Pluralism-Why There Is Usually More Than One Answer to a Problemp. 77
Chapter 9 - Interaction-Why the Outcome of What We Do Depends on How We Do Itp. 90
Chapter 10 - Complexity-How the World Is Too Complex for Directness to Be Directp. 99
Chapter 11 - Incompleteness-How We Rarely Know Enough About the Nature of Our Problemsp. 109
Chapter 12 - Abstraction-Why Models Are Imperfect Descriptions of Realityp. 116
Part 3 - Coping with Obliquity: How to Solve Problems in a Complex World
Chapter 13 - The Flickering Lamp of History-How We Mistakenly Infer Design from Outcomep. 129
Chapter 14 - The Stockdale Paradox-How We Have Less Freedom of Choice Than We Thinkp. 139
Chapter 15 - The Hedgehog and the Fox-How Good Decision Makers Recognize the Limits of Their Knowledgep. 144
Chapter 16 - The Blind Watchmaker-How Adaptation Is Smarter Than We Arep. 152
Chapter 17 - Bend It Like Beckham-How We Know More Than We Can Tellp. 158
Chapter 18 - Order Without Design-How Complex Outcomes Are Achieved Without Knowledge of an Overall Purposep. 165
Chapter 19 - Very Well Then, I Contradict Myself-How It Is More Important to Be Right Than to Be Consistentp. 172
Chapter 20 - Dodgy Dossiers-How Spurious Rationality Is Often Confused with Good Decision Makingp. 179
Conclusions
Chapter 21 - The Practice of Obliquity-The Advantages of Oblique Decision Makingp. 187
Acknowledgmentsp. 197
Notesp. 199
Bibliographyp. 209
Indexp. 219


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