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The idea writers : copywriting in a new media and marketing era
Iezzi, Teressa
Adult Nonfiction HF5825.I49 2010

Comments  Summary  Contents  Author Notes

ContentsPage
Chapter 1 - The Creativity Age
Chapter 2 - Bernbach to the Future
Chapter 3 - The Storytellers
Chapter 4 - Digital is not a channel
Chapter 5 - How to not write advertising
Chapter 6 - Life in Adland
Chapter 7 - Bringing Ideas to Life
Chapter 8 - ItâÇÖs Just Getting Good
Appendix
And Now a Few Words From Lee Clow


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