bookspacePhoto of readermy comments
 home > bookspace > my comments > comment: we first : how brands and consumers use social media to build a better world /
Subscribe via RSS 
We first : how brands and consumers use social media to build a better world
Simon Mainwaring
Adult Nonfiction HD60 .M327 2011

Comments  Summary  Contents  Reviews  Author Notes

From Publishers' Weekly:

Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren't merely making life easier, they're making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His "We First" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media-viral, borderless-is the perfect vehicle to promote "contributory consumerism," and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a "Global Brand Initiative": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all-but the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world. (June) (c) Copyright PWxyz, LLC. All rights reserved.


Be the first to add a comment! Share your thoughts about this title. Would you recommend it? Why or why not?

Question about returns, requests or other account details?
 Add a Comment
Submission Guidelines

Find this title in the Library Catalog
Find this title in the Library Catalog


more titles about

recent comments
hcl mobile app
hclib
mobile
app
Facebook Twitter Tumblr YouTube Vimeo Flickr Federal Depository Library Federal
Depository
Library
Hennepin County Government Hennepin
County
Government
© 2014  Hennepin County Library12601 Ridgedale Drive, Minnetonka, MN 55305 Comments and Feedback    |    RSS