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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing
Dooley, Roger
Adult Nonfiction HF5415.12615 .D66 2012
| Contents | Page |
|---|
| Preface: Why Brainfluence? | p. xi |
| Acknowledgments | p. xvii |
| About the author | p. xviii |
| 1 - Sell to 95 Percent of Your CustomerÆs Brain | p. 1 |
| Section One - Price and Product Brainfluence | p. 3 |
| 2 - The ôOuch!ö of Paying | p. 4 |
| Sensory Brainfluence | p. 33 |
| Brainfluence Branding | p. 53 |
| Brainfluence in Print | p. 71 |
| Picture Brainfluence | p. 85 |
| Loyalty and Trust Brainfluence | p. 97 |
| Brainfluence in Person | p. 111 |
| Brainfluence for a Cause | p. 139 |
| Brainfluence Copywriting | p. 155 |
| Gender Brainfluence | p. 211 |
| Shopper Brainfluence | p. 223 |
| Video, TV, and Film Brainfluence | p. 235 |
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