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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing
Dooley, Roger
Adult Nonfiction HF5415.12615 .D66 2012

Comments  Summary  Contents  Author Notes

ContentsPage
Preface: Why Brainfluence?p. xi
Acknowledgmentsp. xvii
About the authorp. xviii
1 - Sell to 95 Percent of Your CustomerÆs Brainp. 1
Section One - Price and Product Brainfluencep. 3
2 - The ôOuch!ö of Payingp. 4
Sensory Brainfluencep. 33
Brainfluence Brandingp. 53
Brainfluence in Printp. 71
Picture Brainfluencep. 85
Loyalty and Trust Brainfluencep. 97
Brainfluence in Personp. 111
Brainfluence for a Causep. 139
Brainfluence Copywritingp. 155
Gender Brainfluencep. 211
Shopper Brainfluencep. 223
Video, TV, and Film Brainfluencep. 235


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