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The power of habit : why we do what we do in life and business
Duhigg, Charles
Adult Nonfiction BF335 .D76 2012

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

ContentsPage
Prologue
The Habit Curep. xi
Part 1 - The Habits of Individuals
1 - The Habit Loop
How Habits Workp. 3
2 - The Craving Brain
How to Create New Habitsp. 31
3 - The Golden Rule of Habit Change
Why Transformation Occursp. 60
Part 2 - The Habits of Successful Organizations
4 - Keystone Habits, or the Ballad of Paul O'neill
Which Habits Matter Mostp. 97
5 - Starbucks and the Habit of Success
When Willpower Becomes Automaticp. 1
6 - The Power of a Crisis
How Leaders Create Habits Through Accident and Designp. 154
7 - How Target Knows What You Want Before You Do
When Companies Predict (and Manipulate) Habitsp. 182
Part 3 - The Habits of Societies
8 - Saddleback Church and the Montgomery Bus Boycott
How Movements Happenp. 215
9 - The Neurology of Free Will
Are We Responsible for Our Habits?p. 245
Appendix
A Reader's Guide to Using These Ideasp. 275
Acknowledgmentsp. 287
A Note on Sourcesp. 291
Notesp. 293
Indexp. 355


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