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The power of habit : why we do what we do in life and business
Duhigg, Charles
Adult Nonfiction BF335 .D76 2012

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

The Habit Curep. xi
Part 1 - The Habits of Individuals
1 - The Habit Loop
How Habits Workp. 3
2 - The Craving Brain
How to Create New Habitsp. 31
3 - The Golden Rule of Habit Change
Why Transformation Occursp. 60
Part 2 - The Habits of Successful Organizations
4 - Keystone Habits, or the Ballad of Paul O'neill
Which Habits Matter Mostp. 97
5 - Starbucks and the Habit of Success
When Willpower Becomes Automaticp. 1
6 - The Power of a Crisis
How Leaders Create Habits Through Accident and Designp. 154
7 - How Target Knows What You Want Before You Do
When Companies Predict (and Manipulate) Habitsp. 182
Part 3 - The Habits of Societies
8 - Saddleback Church and the Montgomery Bus Boycott
How Movements Happenp. 215
9 - The Neurology of Free Will
Are We Responsible for Our Habits?p. 245
A Reader's Guide to Using These Ideasp. 275
Acknowledgmentsp. 287
A Note on Sourcesp. 291
Notesp. 293
Indexp. 355

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