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The food truck handbook : start, grow, and succeed in the mobile food business
Weber, David
Adult Nonfiction 647.95 W 2012
Weber, David
Adult Nonfiction 647.95 W 2012
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| Contents | Page |
|---|---|
| Foreword | p. xi |
| Preface | p. xiii |
| Acknowledgments | p. xvii |
| Introduction | p. 1 |
| Plan: Preparing for Success | p. 7 |
| Is the Trucker's Life for Me? | p. 9 |
| Foundations for Success | p. 18 |
| Playing by the Rules | p. 25 |
| Picking a Concept | p. 31 |
| Assembling a Winning Team | p. 49 |
| The Business Plan | p. 51 |
| Raising Money | p. 63 |
| Start: Making It Happen | p. 67 |
| Administrative Necessities | p. 69 |
| Finalizing the Menu | p. 78 |
| Lay Out Your Kitchen | p. 82 |
| Procuring a Truck | p. 87 |
| Picking a Commissary | p. 99 |
| Branding Fundamentals | p. 103 |
| Hiring | p. 109 |
| Picking Vending Locations | p. 112 |
| The Opening Schedule | p. 117 |
| Succeed: Doing One Truck Right | p. 121 |
| Responsible Vending | p. 123 |
| Vending Locations | p. 126 |
| Managing the Team | p. 132 |
| Put In on Paper | p. 135 |
| Watching the Numbers | p. 137 |
| Refining the Menu | p. 142 |
| Social Media | p. 145 |
| Connecting with Customers | p. 150 |
| Seasonality | p. 153 |
| Maintenance | p. 155 |
| Grow: Moving beyond the Truck | p. 157 |
| Growth Opportunities | p. 164 |
| Contract Packing | p. 171 |
| Building the Right Infrastructure | p. 174 |
| Technology | p. 176 |
| Exiting the Food Truck Industry | p. 179 |
| Afterword | p. 183 |
| Appendix A - Templates and Worksheets | p. 185 |
| Appendix B - Food Truck Regulations, by City | p. 205 |
| Appendix C - Social Media Guides | p. 229 |
| Appendix D - Interviews with Food Truck Entrepreneures | p. 233 |
| Notes | p. 263 |
| About the Author | p. 265 |
| Index | p. 267 |
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