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The food truck handbook : start, grow, and succeed in the mobile food business
Weber, David
Adult Nonfiction HD9005 .W38 2012

Comments  Summary  Contents  Author Notes

Forewordp. xi
Prefacep. xiii
Acknowledgmentsp. xvii
Introductionp. 1
Plan: Preparing for Successp. 7
Is the Trucker's Life for Me?p. 9
Foundations for Successp. 18
Playing by the Rulesp. 25
Picking a Conceptp. 31
Assembling a Winning Teamp. 49
The Business Planp. 51
Raising Moneyp. 63
Start: Making It Happenp. 67
Administrative Necessitiesp. 69
Finalizing the Menup. 78
Lay Out Your Kitchenp. 82
Procuring a Truckp. 87
Picking a Commissaryp. 99
Branding Fundamentalsp. 103
Hiringp. 109
Picking Vending Locationsp. 112
The Opening Schedulep. 117
Succeed: Doing One Truck Rightp. 121
Responsible Vendingp. 123
Vending Locationsp. 126
Managing the Teamp. 132
Put In on Paperp. 135
Watching the Numbersp. 137
Refining the Menup. 142
Social Mediap. 145
Connecting with Customersp. 150
Seasonalityp. 153
Maintenancep. 155
Grow: Moving beyond the Truckp. 157
Growth Opportunitiesp. 164
Contract Packingp. 171
Building the Right Infrastructurep. 174
Technologyp. 176
Exiting the Food Truck Industryp. 179
Afterwordp. 183
Appendix A - Templates and Worksheetsp. 185
Appendix B - Food Truck Regulations, by Cityp. 205
Appendix C - Social Media Guidesp. 229
Appendix D - Interviews with Food Truck Entrepreneuresp. 233
Notesp. 263
About the Authorp. 265
Indexp. 267

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