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Optimize : how to attract and engage more customers by integrating SEO, social m
Odden, Lee
Adult Nonfiction HF5415.126 .O44 2012

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LEE ODDEN is a recognized authority on search, social media, and content marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of , recognized as a leading marketing blog by Advertising Age , Junta42 , and Social Media Examiner . Lee has been cited for his expertise by The Economist , Fortune magazine, and Forrester Research . He speaks on integrated SEO, social media, and content marketing topics at conferences around the world including SES, PRSA, BlogWorld, Online Marketing Summit, and Content Marketing World.

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