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Optimize : how to attract and engage more customers by integrating SEO, social m
Odden, Lee
Adult Nonfiction HF5415.126 .O44 2012

Comments  Summary  Contents  Author Notes

Forewordp. v
Prefacep. vii
Acknowledgmentsp. xi
Phase 1 - Planning
Chapter 1 - Setting the Stage for an Optimized State of Mindp. 3
Chapter 2 - Journey: Where Does Optimize and Socialize Fit in Your Company?p. 15
Chapter 3 - Smart Marketing Requires Intelligence: Research, Audit, and Listenp. 25
Chapter 4 - In It to Win It: Setting Objectivesp. 39
Chapter 5 - Roadmap to Success: Content Marketing Strategyp. 51
Phase 2 - Implementation
Chapter 6 - Know Thy Customer: Personasp. 65
Chapter 7 - Words Are Key to Customers: Keyword Researchp. 75
Chapter 8 - Attract, Engage, and Inspire: Building Your Content Planp. 99
Chapter 9 - Content Isn't King, It's the Kingdom: Creation and Curationp. 115
Chapter 10 - If It Can Be Searched, It Can Be Optimized: Content Optimizationp. 127
Chapter 11 - Community Rules: Social Network Development-Don't Be Late to the Social Networking Partyp. 157
Chapter 12 - Electrify Your Content: Promotion and Link Buildingp. 175
Chapter 13 - Progress, Refinement, and Success: Measurementp. 195
Phase 3 - Scale
Chapter 14 - Optimize and Socialize: Processes and Trainingp. 211
Chapter 15 - Are You Optimized?p. 225
About the Authorp. 231
Notesp. 233
Indexp. 239

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