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The emperors of chocolate : inside the secret world of Hershey and Mars
Brenner, Joel Glenn.
Adult Nonfiction HD9200.U54H473 1999

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From Publishers' Weekly:

Forrest Mars and Milton Hershey effortlessly hold center stage in this superb study of their competing candy companies. Although both men got rich on chocolate, Mars and Hershey are such markedly different characters that Brenner's book is a riot of dramatic contrasts. Mars is irascible, empire obsessed and insanely tightfisted (his three children never tasted a single M&M during their childhoods because he told them he couldn't spare any). Hershey was generous to a fault, a utopian dreamer who planned and built Hershey, Pa., as a home for his company and its workers. He founded an orphanage for disadvantaged children and, in 1918, almost 30 years before his death, donated his entire estate to the Hershey Trust for the benefit of the orphanage. To her credit, former Washington Post hand Brenner goes beyond these two titans and portrays the entire candy industry. Her prodigious research reveals how the personal style of each candy patriarch continues to influence the current structure and strategy of the company he led. By fully exploiting the many differences between the two companies (Mars is privately held and family-run; Hershey is a publicly held company administered by a management team responsible to the Hershey Trust), Brenner has produced a stellar work of corporate history. Photos. Agent, Flip Wrophy at Sterling Lord; author tour. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved

From Library Journal:

In 1997, the per capita consumption of chocolate in America was approximately 12 pounds. Here Brenner expands her prize-winning 1992 Washington Post Magazine story on Mars, Inc., with an impressive behind-the-scenes analysis of the two giants of the American candy business, Mars and Hershey. As mysterious as Willy Wonka's chocolate factory, the rival Mars and Hershey ways of making chocolate are thoroughly detailed in this marvelous delight, sure to whet readers' appetites for chocolate. Brenner reveals the Hershey dream of industrial paradise, the Howard Hughes-like reclusiveness of the Mars family, candy spying as serious as Cold War espionage, and other insights into the multibillion-dollar business. With unprecedented access to members of both families and many former and current executives forming an extensive background, Brenner provides an eye-opening look at this fascinating industry. Highly recommended.‘Dale Farris, Groves, TX (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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