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Why we buy : the science of shopping
Underhill, Paco.
Adult Nonfiction HF5415.2 .U53 1999

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

ContentsPage
I - Instead of Samoa, Stores: The Science of Shopping
1. - A Science Is Bornp. 11
2. - What Retailers Don't Knowp. 34
II - Walk Like an Egyptian: The Mechanics of Shopping
3. - The Twilight Zonep. 45
4. - You Need Handsp. 52
5. - How to Read a Signp. 60
6. - Shoppers Move Like Peoplep. 75
7. - Dynamicp. 86
III - Men are from Sears Hardware, Women are from Bloomingdale's: The Demographics of Shopping
8. - Shop Like a Manp. 98
9. - What Women Wantp. 112
10. - If You Can Read This You're Too Youngp. 129
11. - Kidsp. 141
IV - See Me, Feel Me, Touch Me, Buy Me: The Dynamics of Shopping
12. - The Sensual Shopperp. 161
13. - The Big Threep. 183
14. - Time, Real and Perceivedp. 189
15. - Cash/Wrap Bluesp. 195
16. - Magic Actsp. 200
17. - In Cyberspace, No One Can Hear You Shopp. 212
18. - The Self-Examp. 224
19. - Final Thoughtsp. 238
Acknowledgmentsp. 245
Indexp. 249


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