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The tipping point : how little things can make a big difference
Gladwell, Malcolm
Adult Nonfiction 301.24 G 2002
Gladwell, Malcolm
Adult Nonfiction 301.24 G 2002
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| Contents | Page |
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| Introduction | p. 3 |
| 1 - The Three Rules of Epidemics | p. 15 |
| 2 - The Law of the Few: Connectors, Mavens, and Salesmen | p. 30 |
| 3 - The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus | p. 89 |
| 4 - The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime | p. 133 |
| 5 - The Power of Context (Part Two): The Magic Number One Hundred and Fifty | p. 169 |
| 6 - Case Study: Rumors, Sneakers, and the Power of Translation | p. 193 |
| 7 - Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette | p. 216 |
| 8 - Conclusion: Focus, Test, and Believe | p. 253 |
| Afterword: Tipping Point Lessons from the Real World | p. 261 |
| Endnotes | p. 281 |
| Acknowledgments | p. 293 |
| Index | p. 295 |
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