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On second thought : outsmarting your mind's hard-wired habits
Herbert, Wray.
Adult Nonfiction BF441 .H46 2010

Comments  Summary  Contents  Excerpt  Reviews  Author Notes

ContentsPage
Introductionp. 1
Part 1 - The Body in the World
1 - The Visceral Heuristic: Cold Shoulders and Clean Handsp. 17
2 - The Visionary Heuristic: Hills and Home Runsp. 29
3 - The Momentum Heuristic: Intuitive Physicsp. 41
4 - The Fluency Heuristic: The Power of Penmanshipp. 53
5 - The Mimicry Heuristic: Feeling Your Inner Apep. 65
6 - The Mapmaker Heuristic: Getting Away from It Allp. 79
Part 2 - Numbers in Our Neurons
7 - The Arithmetic Heuristic: "For Just Pennies a Day"p. 93
8 - The Scarcity Heuristic: Supply and Desirep. 105
9 - The Anchor Heuristic: Why Things Cost $19.95p. 117
10 - The Calorie Heuristic: "Will Work for Food"p. 131
11 - The Decoy Heuristic: Please Don't Make Me Choosep. 141
12 - The Futuristic Heuristic: A Wrinkle in Timep. 151
Part 3 - How the Mind Makes Meaning
13 - The Design Heuristic: Simplicity and Purposep. 165
14 - The Foraging Heuristic: Exploring and Exploitingp. 179
15 - The Caricature Heuristic: Engineering Prejudicep. 193
16 - The Cooties Heuristic: Contagion and Magical Thinkingp. 207
17 - The Naturalist Heuristic: Back to the Gardenp. 217
18 - The Whodunit Heuristic: Murder and Moralityp. 229
19 - The Grim Reaper Heuristic: Loneliness and Zealotryp. 243
20 - The Default Heuristic: Not to Decide Is ...p. 255
Selected Further Readingp. 265
Acknowledgmentsp. 277
Indexp. 281


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